Ace Hotel | Westman Atelier Partnership

Partnered with Westman Atelier for a month-long activation centered around one of Ace Hotel's most iconic brand touchpoints — our photo booths. To celebrate the launch of Lip Suede, Westman Atelier took over photo booths across three Ace properties, culminating in VIP and community events, including a Coachella activation at Ace Hotel Palm Springs. The social-first campaign generated 150+ posts, 1.6M reach, and 520k impressions. The event series attracted 300+ attendees, introducing beauty influencers and editors to the Ace experience and deepening brand engagement through memorable cultural moments.