Ace Hotel | Reader Relaunch

Relaunched Ace's blog, Reader, developing an editorial strategy that highlighted Ace's creative community. Focused on elevating photography and art direction, leveraging SEO-friendly content franchises like '5 Things' and 'Day Off,' integrating Reader content across email and social platforms, and co-marketing with partners to drive site traffic. Pictured: Fran Miller’s Toronto guide, featuring her favorite local haunts, from fresh flowers to designer vintage, plus her advice on accessing the Cheese Boutique’s exclusive vault.